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april, 2022
industry: web 3
client: ——-
website: —-.com
Koray Brand Identity
Background
Koray is a cryptocurrency education brand identity designed in 2022, focused on clarity, credibility, and long-term usability within the fintech space. The system was created to function independently, with adaptability across products, platforms, and future directions.
This case study outlines the thinking, exploration, and execution behind the logo and visual identity.
The identity is available for licensing or acquisition.
Design Approach
The identity was approached with a focus on clarity, restraint, and symbolism. In a space often dominated by noise and complexity, the goal was to create a system that feels calm, confident, and intentional—one that communicates trust without overexplaining itself.
