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sep 10, 2023
industry: E-commerce
client: Blustore
website: ———.com
Blustore — E-commerce Interface Redesign
Overview
Blustore, a fast-growing destination for premium tech gadgets, approached me to redesign their e-commerce interface. The goal was clear: create a visually distinct yet simple experience that appeals to a tech-savvy audience—without unnecessary complexity.
Approach
The design focused on clarity, hierarchy, and visual restraint. While the interface appears minimal, every layout decision was carefully planned to guide attention, improve product discovery, and support quick decision-making.
Key Design Highlights
New Arrivals & Trending Products: Prominently surfaced to drive engagement and highlight what’s relevant in real time.
Promotional Banner: A bold, well-positioned banner used to communicate deals, updates, and key announcements without disrupting flow.
Trending Product Mini Cards: Compact product cards arranged in a clean grid for fast scanning and effortless exploration.
Featured Products Section: A curated grid showcasing standout products using soft tones, strong imagery, and clear visual emphasis.
Product Overview: Each product includes a concise summary highlighting key features, benefits, and promotions.
Product Page Experience: A rich product detail page with image carousels for variations and structured descriptions to help users fully understand each product before purchase.
Outcome
The final design balances simplicity with intention—making the browsing experience feel effortless while still visually engaging. Every element was refined with care, ensuring the interface isn’t just functional, but genuinely enjoyable to use.